What is it, and where can i find best practice in the travel industry?
- What is content Marketing?Content marketing deals with the creation, distribution and promotion of valuable information to various audiences using inbound marketing techniques.
-It helps with the optimization of various websites, blogs, pages and digital profiles and establishes credibility to ensures brand recognition
-In this task we will explore how travel related firms use different contents for various personas.
-Examples of contents to be explored are Blogs, Podcasts, Ebooks, Videos, infographics, checklists etc
- Examples of best content used in a travel related firm
-Example 1: Trafalgar Tours
-Example 2: TripAdvisor
-Example 3: Lastminute.com
-Example 4: Secrete Escapes
What makes the above examples better than other sites such as Trivago?
-They made great use of Blogs to educate and inform their audiences
-The Also used great video contents
-They made use of guide books and e-books to
-They used various methods of CTAs
-Had different content for social media platforms
Conclusion: The better a firms content the better the SEO and traction online.